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Privacy Policy

Last Updated: March 6th, 2026

1. Introduction

Metal America (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains our practices regarding the collection, use, disclosure, and safeguarding of your information when you visit our website www.metal-america.com, use our services, or interact with us in any way.

We value transparency and strive to provide you with clear information about how we handle your data. By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information

We collect various types of personal information from you when you interact with our website, place an order, subscribe to our newsletter, respond to a survey, fill out a form, or engage with us in any other way. This information may include:

  • Personal identification information (e.g., name, email address, phone number)
  • Billing and shipping information (e.g., address, payment details)
  • Demographic information (e.g., age, gender, location)
  • Communication preferences
  • Information provided in customer surveys or feedback forms

2.2 Automatically Collected Information

We also collect certain information automatically when you visit our website, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referral source
  • Length of visit, page views, and website navigation paths
  • Timing, frequency, and pattern of your service use

This information helps us analyze trends, administer the site, track users’ movements around the site, and gather demographic information about our user base as a whole.

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing and Improving Our Services

  • Processing and fulfilling your orders
  • Personalizing your experience on our website
  • Improving our website, products, and services
  • Responding to your inquiries and providing customer support
  • Sending transactional emails related to your orders or account

3.2 Marketing and Communication

  • Sending you newsletters and promotional materials (if you’ve opted in)
  • Conducting market research and surveys
  • Administering contests, promotions, or other site features

3.3 Analytics and Business Operations

  • Analyzing usage patterns and trends
  • Preventing fraudulent transactions and monitoring against theft
  • Enforcing our terms of service

3.4 Legal Compliance

  • Complying with applicable laws and regulations
  • Responding to legal requests and preventing harm

3.5 Advertising and Remarketing

We use cookies and similar technologies to deliver personalized advertising and measure the effectiveness of our marketing campaigns:

Remarketing: We show you relevant ads for our products and services as you browse other websites, social media platforms, and mobile apps. This includes displaying ads to people who have previously visited our website but did not complete a purchase or inquiry.

Lookalike Audiences: We create audiences of potential customers who share similar characteristics to our existing customers or website visitors, allowing us to reach new people who may be interested in our metal building products.

Conversion Tracking: We measure the effectiveness of our advertising campaigns by tracking which ads lead to sales, quote requests, or other valuable actions on our website.

Ad Personalization: We deliver advertisements tailored to your interests based on your browsing behavior on our website and your interactions with our content.

How to Opt Out of Targeted Advertising:

You can opt out of interest-based advertising through the following methods:

4. Protection of Your Information

We take the security of your personal information seriously and implement a variety of security measures to maintain the safety of your personal information when you place an order or access your personal information.

4.1 Data Encryption

All sensitive information, including payment details, is encrypted using Secure Socket Layer (SSL) technology. This information is then transmitted securely to our payment gateway providers, where it is stored in encrypted form and accessible only by authorized personnel.

4.2 Access Controls

We maintain strict access controls, ensuring that only authorized employees with specific access rights can access personal information. All employees are required to keep this information confidential.

4.3 Regular Security Audits

We conduct regular security audits and vulnerability assessments to ensure our systems remain secure and up-to-date with the latest security standards.

5. Use of Cookies and Similar Technologies

5.1 What Are Cookies

We use “cookies” and similar tracking technologies on our website. A cookie is a small piece of data stored on your device that helps us provide and improve our services, understand how you interact with our website, and deliver personalized advertising.

5.2 Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly, including security features and basic functionality. These cookies do not require consent as they are essential to provide you with services you have requested.

Analytical/Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website’s performance and user experience.

Functionality Cookies: Allow the website to remember choices you make (such as your preferred location or language) and provide enhanced, more personalized features.

Targeting/Advertising Cookies: Record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for advertising purposes.

5.3 Third-Party Advertising and Analytics Technologies

We use the following third-party services to track user behavior, improve our services, and deliver targeted advertising:

Meta Pixel (Facebook/Instagram): We use Meta Pixel to track conversions from our Facebook and Instagram advertisements, build custom audiences of people who have visited our website, and create lookalike audiences of potential customers. Meta may use cookies and similar technologies to collect information about your activity on our site, including pages viewed, buttons clicked, and forms submitted. This information is used to show you relevant ads for our metal building products on Facebook and Instagram.

Google Ads: We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns and show you relevant ads across Google’s advertising network, including Google Search, YouTube, and millions of partner websites. Google uses cookies to track your interactions with our ads and website, including which ads you clicked and whether you completed a quote request or purchase.

Google Analytics 4: We use Google Analytics to analyze how visitors use our website, including pages visited, time spent on site, user demographics, and geographic location. Google Analytics uses cookies to collect this information and help us understand user behavior patterns, popular products, and areas for improvement.

Google Tag Manager: We use Google Tag Manager to manage and deploy marketing tags (tracking codes) on our website without modifying the code directly. This allows us to efficiently manage our analytics and advertising tools.

These third-party services may collect information including but not limited to:

  • Pages you visit on our site and how you navigate between them
  • How you arrived at our site (referral source, search terms, advertising campaigns)
  • Your device type, browser type, and operating system
  • Your interactions with our content, forms, and calls-to-action
  • Your approximate geographic location based on IP address
  • Whether you’ve visited our site before and how frequently

For more information about how these companies use your data:

5.4 Cookie Duration

The cookies we use have varying lifespans:

Session Cookies: These temporary cookies are deleted when you close your browser.

Persistent Cookies: These cookies remain on your device for a set period, typically:

  • Analytics cookies: Up to 24 months (Google Analytics)
  • Advertising cookies: Up to 90 days (Meta Pixel, Google Ads)
  • Preference cookies: Up to 12 months
  • Conversion tracking cookies: Up to 90 days

Third-party cookies set by our advertising partners may have different retention periods as specified in their respective privacy policies.

5.5 Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. You can typically:

  • View which cookies are stored on your device
  • Delete cookies individually or all at once
  • Block cookies from specific websites
  • Block all third-party cookies
  • Clear all cookies when you close your browser

To manage cookies in common browsers:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Privacy, search, and services > Cookies and site permissions

Please note that limiting cookies may impact your experience and functionality on our website. Some features may not work properly if you disable cookies, and you may not be able to save preferences or complete certain transactions.

5.6 Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how to respond to DNT signals.

Our website does not currently respond to Do Not Track signals. However, you can manage cookies through your browser settings as described above, or opt out of targeted advertising using the tools mentioned in Section 3.5.s preferences. However, limiting cookies may impact your experience and functionality on our website.

6. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your consent, except as described below:

6.1 Service Providers and Advertising Platforms

We share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, including:

Website Hosting and Infrastructure: Providers who host our website and store data securely.

Payment Processors: Secure payment gateways (such as credit card processors) for processing transactions. We do not store your complete credit card information on our servers.

Email Service Providers: Platforms for sending newsletters, transactional emails, and marketing communications.

Advertising Partners: We share information with advertising platforms including Meta (Facebook/Instagram) and Google for remarketing, conversion tracking, and building lookalike audiences. These platforms may use your information in accordance with their own privacy policies for purposes beyond our direct control, including showing you ads across their networks.

Analytics Providers: Google Analytics and other tools for understanding website usage, user behavior, and demographic information.

Customer Relationship Management (CRM): Systems for managing customer inquiries, quote requests, and orders.

Text Messaging Service Providers: Platforms that help us send transactional and promotional text messages to users who have opted in.

Manufacturing and Installation Partners: Companies that manufacture and install our metal buildings. We share order details and customer information necessary to fulfill your purchase.

These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them. However, advertising platforms like Meta and Google may use your information in accordance with their own privacy policies, which may include uses beyond the services they provide to us directly. We encourage you to review their privacy policies at the links provided in Section 5.3.

6.2 Legal Requirements

We may disclose your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

6.3 Business Transfers

If Metal America is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

7. Text Messaging Communications

7.1 Opting In to Text Messages

Metal America offers text message communications for order updates, promotions, and customer service. To receive our text messages:

Express Consent

You must provide express consent to receive our text messages. We obtain this consent through one or more of the following methods:

  • Texting a keyword to our shortcode
  • Entering your phone number and checking a consent box on our website
  • Verbally agreeing during a recorded phone call with our customer service

Clear Disclosure

At the time of opting in, we provide clear and conspicuous disclosure about:

  • The specific purpose of the text messages you will receive
  • Message frequency (e.g., “Up to 4 msgs/month”)
  • That consent is not required as a condition of purchase
  • Any associated charges (e.g., “Msg & data rates may apply”)
  • How to get help (e.g., “Text HELP for help”)
  • How to opt out (e.g., “Text STOP to cancel”)

Website Opt-In Form

When collecting phone numbers through our website intake form, we include the following language:

“By checking this box you agree to receive text messages from Metal America, you can reply to stop to opt-out at any time. By entering your phone number and clicking ‘Submit,’ you agree to receive recurring automated marketing text messages from Metal America at the number provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to cancel. See our Privacy Policy and Terms of Service.”

Phone numbers collected with SMS consent, will not be sold, rent, shared with third parties or affiliates for marketing purposes under any circumstances.

Confirmation Message

Upon opting in, you’ll receive a free confirmation message reiterating:

  • That you’ve subscribed to Metal America text alerts
  • Message frequency
  • How to get help and opt out
  • Links to terms and conditions and privacy policy

Double Opt-In

For certain campaigns, we may use a double opt-in process, requiring you to confirm your opt-in by replying to our confirmation text.

Age Verification

By opting in, you confirm that you are 18 years or older, or have parental consent.

7.2 Information Collected via Text Messaging

For certain campaigns, we may use a double opt-in process, requiring you to confirm your opt-in by replying to our confirmation text.

  • Your phone number
  • Date and time of opt-in
  • Method of opt-in
  • Any information you provide in response to our messages

7.3 Use of Text Messaging

We use text messaging to:

  • Send order confirmations and shipping updates
  • Provide customer support
  • Share promotional offers and discounts (for marketing message subscribers only)
  • Send appointment reminders
  • Conduct surveys (with separate consent)

7.4 Text Messaging Compliance

Metal America complies with The Campaign Registry (TCR) guidelines and other relevant regulations for text messaging:

  • We register our brands and campaigns with TCR.
  • Our text messages are categorized as either transactional or promotional, with clear distinctions between the two.
  • We use approved 10-digit long code (10DLC) numbers for our text messaging campaigns.
  • Our messaging practices adhere to CTIA guidelines, the Telephone Consumer Protection Act (TCPA), and other applicable laws and regulations.
  • We maintain comprehensive records of user consent and honor opt-out requests promptly.
  • We do not engage in the use of auto-dialers or send messages to numbers on the National Do Not Call Registry.

7.5 Message Frequency and Charges

  • Transactional messages: Sent as needed for order updates and customer service.
  • Promotional messages: Sent up to 4 times per month to subscribed users.
  • Standard message and data rates may apply based on your mobile plan.

7.6 Opting Out of Text Messages

You can opt out of Metal America text messages at any time:

Upon receiving your opt-out request:

  • We’ll send one free confirmation message of your opt-out.
  • We’ll process your opt-out request and remove you from our text messaging list within 10 business days.
  • You will no longer receive promotional text messages.
  • You may still receive non-promotional, transactional messages related to your orders or account unless you also opt out of those separately.

To opt out of transactional messages, please contact our customer support.

7.7 Getting Help

For help with our text messaging service:

  • Reply “HELP” to any of our text messages
  • Contact our customer support at (737) 381-0896 or info@metal-america.com

7.8 Changes to Our Text Messaging Program

We reserve the right to modify or discontinue our text messaging program at any time. We will notify all subscribed users of any changes via text message and update this policy accordingly.

7.9 Carriers Supported

Our text messaging program is supported by all major U.S. carriers, including but not limited to AT&T, Verizon, T-Mobile, Sprint, and U.S. Cellular. If you change carriers, you may need to re-opt in to continue receiving our messages.

8. Newsletter and Marketing Communications

If you have subscribed to our newsletter or opted in to receive marketing communications, you may receive emails that include:

  • Company news and updates
  • Information about our products and services
  • Promotional offers and discounts
  • Surveys and feedback requests

We use third-party email service providers to send these communications. You can unsubscribe from these emails at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us directly.

9. Your Rights and Choices

You have certain rights regarding your personal information:

9.1 Access and Correction

You have the right to access, correct, or update your personal information at any time. You can do this by logging into your account on our website or by contacting us directly.

9.2 Data Deletion

You can request the deletion of your personal information from our records. Please note that we may need to retain certain information for recordkeeping purposes, to complete transactions, or to comply with our legal obligations.

9.3 Object or Restrict Processing

You can object to our processing of your personal information or ask us to restrict processing in certain circumstances.

9.4 Data Portability

You can request a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format.

9.5 Withdraw Consent

If we are processing your personal information based on your consent, you can withdraw that consent at any time.

To exercise these rights, please contact us using the information provided in the “Contact Us” section.

9.6 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You can request information about the personal information we have collected about you in the past 12 months, including the categories of information, sources, purposes, and third parties we’ve shared it with.

Right to Delete: You can request deletion of your personal information, subject to certain exceptions.

Right to Opt-Out of Sale/Sharing: While we do not “sell” personal information in the traditional sense, we do share information with advertising partners (Meta, Google) for targeted advertising purposes, which may be considered a “sale” under California law. You can opt out of this sharing at any time.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To Exercise Your California Privacy Rights:

  • Click “Do Not Sell or Share My Personal Information” in the footer of our website
  • Email us at info@metal-america.com with “California Privacy Rights” in the subject line

10. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Metal America 5555 N. Lamar Blvd. Email: info@metal-america.com Phone: (737) 381-0896

We will respond to your inquiry as quickly as possible and within any timeframes required by applicable law.